Janey Lee Grace is the author of Look Great Naturally without ditching the lipstick and founder of www.imperfectlynatural.com. With her career in journalism as a foundation, Janey quickly developed a passion for living naturally and organically, culminating in a series of beast selling books, a website and thriving business. Janey is going to be joining the Erisea, I caught up with her to find out a little bit more about her philosophy and approach to beauty.
Tell me why you believe so strongly in natural living.
I’m passionate about opting for the holistic approach, I totally appreciate that no one bottle of anything is likely to cause skin conditions, respiratory problems, headaches et al but I do believe the cumulative effect of the thousands of different synthetic chemicals in the multitude of personal care and cleaning products most people use – almost certainly will – its when the different chemicals interact that they can become carcinogenic etc. Its well documented that artificial perfumes / parfum can lead to insomnia, headaches and even contribute to auto immune illnesses and yet companies don’t need to declare the exact number of chemicals going into each product – ie your fave air freshener or even laundry conditioner may just state ‘parfum’ but that could mean a whole host of different potentially toxic synthetic chemicals have been added.
My take on it all is – if there is a 100 per cent natural alternative that works, is easily available and affordable – why not use that ? You will be ticking the eco box in the process too. I aim to fast track people to the best products and services and indeed encourage them to save money and go ‘DIY’ where appropriate.
Congratulations on winning the Who’s Who in Natural Beauty 2014 Yearbook award for the second year running. Why do you think natural beauty and skincare has become so important today?
I think theres a consciousness that perhaps started with the ‘eco’ movement but quickly focused on personal health and wellbeing, often new parents drive the trend, for me when I became pregnant with my first child 15 years ago – that’s when I really started to become aware of synthetic chemicals in personal care and household products and I knew there had to be a better way. Fortunately people are starting to realise that there are wonderful natural alternatives that can be kind to your skin, the environment and your wallet
You wrote your first book ‘Imperfectly Natural Woman’ about 8 years ago, how much has the industry changed in that time with respect to natural/organic products?
As below….the market has grown considerably and the demand is much greater, a recent Mintel report showed a 40 per cent growth in organic skincare products, that’s massive – still no competition in real terms for the ‘conventional’ big players but nevertheless it’s a step in the right direction
What keeps you excited and interested in a natural approach to beauty?
When I wrote my first book Imperfectly Natural Woman which was a number one amazon best seller 8 years ago there were few natural and organic skincare and make-up companies, now the market is thriving and its still very exciting to come across innovative new products, I love hearing about people who are passionate about creating their own products, many of the products I recommend and ‘champion’ are made in the kitchen by someone who started out in order to solve their own skin condition etc.
Do you have a current top pick right now in the natural beauty and skincare products available on the market today?
My current ‘best friends’ are coconut oil for moisturising, Tiana Fair trade organics have premium quality products and I keep a jar of Tianan raw organic extra virgin coconut oil by the stove to cook with and one in the bathroom, they also now do a specific beauty range, Tiana Beauty Sensations in nice glass bottles. www.tiana-coconut.com I also love the new unique Probiotic skincare range from Chuckling Goat, brilliant for troubled skin and the Kefir soaps are amazing too. www.chucklinggoat.co.uk