Birds Eye launch steamed veggie sides


UK Steamfresh Creamy Cheese Penne Pasta FLATBirds Eye has launched a new range of steamed vegetables and side dishes called Steamfresh – which use innovative steam bag technology to lock in all the nutrients and flavour.

The 17-strong range of vegetable side dishes can be cooked in the microwave in a matter of minutes. But it’s not just vegetables in the range – Birds Eye have combined vegetables with herbs and spices as well as pasta and rice to help you enjoy your five a day.

As part of the range launch, Birds Eye’s existing lines Veg Fusions and Rice Fusions will be brought under the Steamfresh umbrella. The range is split into four categories, which Birds Eye describe as follows:

  • SteamfreshGreenMedleyVeg300g copyNatural vegetables – for those who enjoy the great, natural taste of veg. The range uses vegetables that have been picked and fast frozen to retain their flavour and freshness with mixes including Hearty Farmhouse and Super Sunshine
  • Vegetables with herbs and spices – tantalise taste buds by packing even more flavour into your sides and choose from variants including Green Medley with Garlic & Herbs and Italian Vegetables with Basil & Rosemary
  • Rice with vegetables – A quick and easy way to enjoy fragrant, flavourful rice. The range takes cues from global cuisine with variants such as Cantonese Vegetable Rice, Egg Fried Rice and Mediterranean Rice
  • Pasta with vegetables – Birds Eye’s pasta offering brings even more excitement to side dish suggestions and are perfect for people who want big taste in a matter of minutes – choose from Mediterranean Vegetable Pasta and Creamy Cheese Penne Pasta with Broccoli & Peas

Steamfresh is available at around £1.79 RRSP and can be found in retailers including Tesco, Asda, Morrisions, Sainsburys, Iceland, The Co-operative, Waitrose and Farmfoods.

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