Clé de Peau Beauté Brand Announcement in Japan

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New Product Releases are always interesting, CPB skincare looked to show off they celebrity power with Amanda Seyfried, they latest product line will be anchored around her in advertisements.

 

The Conference

 

In Palace Hotel Tokyo, set in the lush greenery close to Imperial Palace, guest were given a first hand experience of “Radiance Transcending Time”.  They learnt how to unlock the secrets to radiant skin with a “Special
Laboratory Zone” of the Clé de Peau Beauté Laboratory there to be shown off. The new products
were presented with a flourish that inspired the guests.

TOKYO, JAPAN - OCTOBER 09:  Director Cle de Peau Beaute Laboratories of Shiseido Co., Ltd. Takayuki Ishimatsu attend the promotional event for Shiseido's Cle de Peau Beaute at the Palace Hotel on October 9, 2015 in Tokyo, Japan.  (Photo by Jun Sato/Getty Images for cle de peau BEAUTE) *** Local Caption *** Takayuki Ishimatsu

TOKYO, JAPAN – OCTOBER 09: Director Cle de Peau Beaute Laboratories of Shiseido Co., Ltd. Takayuki Ishimatsu attend the promotional event for Shiseido’s Cle de Peau Beaute at the Palace Hotel on October 9, 2015 in Tokyo, Japan. (Photo by Jun Sato/Getty Images for cle de peau BEAUTE) *** Local Caption *** Takayuki Ishimatsu

 

The Products Release

The new products released  are the CPB brand’s core skincare items. They will be marketed in the spring of 2016 in 12 countries and regions around the world: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia. (Likely to hit UK at a later date.)

Product Image of Cle de Peau Beaute

Product Image of Cle de Peau Beaute

Amanda Seyfried

The event was highlighted by their brand muse, Amanda Seyfried,who has visited Japan for the occasion and made her appearance on stage. With Amanda Seyfried been the “brand muse” she is in their latest ad print campaigns, expect to see her beauty around to advertise and interesting take on beauty products.

Product Image of Cle de Peau Beaute

Product Image of Cle de Peau Beaute

 

Amanda has said she uses it every day, also saying:

“With the new CPB skincare, I look forward to an even more fulfilling life, in which not only my skin, but my whole being is radiating from within. I hope all of you here today will experience how wonderful CPB is through the Special Laboratory which has been set up for today only.”

 

Lots more to come from a exciting brand.

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Assistant Editor for Erisea. Lover of all things Geeky and otherwise. Feel free to say hello - @Dresdenfalls

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