Football Legend David Beckham brought his image, to intro the new Flagship Adidas Store in the Mall of Emirates in Dubai. Thousands of fans flocked to see a glimpse of the Football Legend. Seeing the designs of the store and what Brand Beckham brings to get the crowds in.
The store opening brought the mall to a standstill with David Beckham making the dreams of competition winners true. Beckham personally welcomed the lucky fans won a chance to get signed autographs and get to pose photographs with him.
“Homecourt”, is the next generation store concept that celebrates the Adidas history and gives customers a unique in-store experience. It offers an interactive experience by creating a place where fans can feel the energy of the game and the thrill of the event from the moment they step inside.
For More Info on Homecourt: Click Here
Beckham said after the opening: “I always love coming to Dubai – it’s a special place that’s constantly evolving, just like adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I’ve met people from all around the world who are united in their passion for sport.”
Good ideas to redevelop their brand, its always good to keep evolving in one shape or another.