Fashiola: A New Search Engine for Fashion?


We have all used search engines like Google, Yahoo and Bing, but what about search engine platforms that will give us more concise, specialised results – like a search engine that is focused on the fashion market. Most of us have searched on Amazon or on Google Shopping for clothes, but because these platforms are so broad, there is a feeling that they are not perfectly tailored (excuse the pun) for the fashion market. This is where Fashiola comes in.

fashiola_jacket_searchfashiola_jacket_searchFashiola is similar to many retail web stores in that it offers menswear, womens-wear, kids and brand sections as well as a search bar to search specific items. However what’s special about this site is the ‘Shops’ section and the vast quantity of products it has indexed. At the time of this publication they have 85 shops and 1,747 brands available to search. That is a lot of clothes.


Fashiola can be used in a number of ways. You can either know which brand you’re looking for, in which case you can start by filtering the brand or if you don’t mind which brand you purchase, then you can just focus on the category, the price, the colour, the material, the delivery time or even the discount that you’re looking for. That is another thing that is great about Fashiola – it has all of this information stored, so you really can tailor your search in a way that other searches and stores of this breadth don’t offer.

Let’s use an example. You are a guy looking for a blue linen summer jacket, you don’t mind what brand or when it is delivered but it does have to be under £100. Can Fashiola produce the goods? Let’s have a look.

You plug “mens blue linen jacket” in the search bar, wait for the results and then use the price slider to sort the price range that you’re looking for. In the first line of results is a fantastic £55 blue linen shirt from Mango. You press to order the item and it takes you to the correct shop. Perfect.


If however you were looking to have the item delivered within a day, the results might not be as useful. Using the delivery filter produced only one result which was not a perfect fit for the search. A filter like this does limit the suitable products, but it’s not entirely unsurprising because not all shops offer super-fast delivery. An easy way to get around this would be to broaden your search, using the delivery filter first so that you can prioritise that need.

At Erisea we think the greatest benefit of Fashiola is its ability to compare products. Imagine you’re looking for a specific shade of red shoes – with Fashiola this sort of search process would be fast, smooth and you’d easily find the product you’re looking for.

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