A study carried out of 2,000 women found that amongst the shoes in a typical women’s wardrobe there will be four pairs that have never been worn, and five that she’s only worn once. Recent research has also found that the average woman owns 21 pairs of shoes including nine pairs she never wears. The study, which tracked women’s love of shoes from the age of 18 to 60, also found by the time they reach their mid-forties, women will have splashed out around £6,500 on shoes.
DUO Boots, which commissioned the study quote: ”The stereotypical image is that women have hundreds of shoes, but the research shows this isn’t the case. Essentially, good shoes are ones you can walk in. Most women will agree there is nothing worse than walking or dancing in shoes that are agony – it can completely ruin a night out or important event.”
Interestingly the study also found that almost half of our shoe collection goes unworn – we end up wearing our comfiest shoes most often, whilst our impulse buys barely see the light of day. The research also showed that women own an average £354 worth of unworn shoes, with stiletto heels named as the worst culprit for gathering dust. Many unworn shoes were bought for a one-off occasion, said four in ten of the women polled, so were never worn again – whilst over a third confessed to buying shoes they didn’t need because they were on sale.
Sheer discomfort is the main culprit for back of the wardrobe relegation, as over half of women admitted to buying shoes that pinch their feet or are too high to walk in. And it’s nostalgia that also drives women to hoard shoes, as one in ten said a certain pair reminds them of a good time in their life. When asked which events need new shoes, the majority of women claimed they buy the most shoes when there is no reason for it. But they also listed parties, nights out and friends’ weddings as events for which a new pair is more than necessary.
The survey revealed the most worn shoes in a woman’s wardrobe were humble ballet pumps, sneaker shoes and sandals, as well as flat and heeled ankle boots.
So what’s your perfect pair?