International Kissing Day


Kiss cold sores goodbye this National Kissing Day with Liquorice Balm

 A survey carried out by Skin Shop on 1000 cold sores sufferers found that 70% admitted their cold sores had ruined at least one kiss in the past. Almost 50% % admitted that they had cancelled at least one date due to cold sore outbreaks while 30% admitted they would rather risk missing the chance for a kiss by cancelling a date than let their dates see them with cold sores.

 But fear not, Liquorice Balm will come to your lips’ rescue!

A trial by the Herpes Virus Association found that Liquorice Balm helpedreduce the frequency and intensity of cold sore outbreaks if used regularly.

The herpes cold sore virus can be picked up from one simple kiss with an infected person, which is why over 30 million people in the UK carry the virus and why valentines can be a tricky time for cold sore sufferers as the virus is only contagious when a cold sore is actually present.

For many, once they get the virus, they experience regular outbreaks of cold sores, sometimes as often as once a month.  Some people feel so self-conscious about their cold sores that during an outbreak they feel unable to socialise or be intimate with partners.

Liquorice Balm could be an aide to reducing such regular outbreaks. Unlike conventional treatments, due to its naturally derived ingredients, suffers can wear the lip balm at all times, meaning that the intensity of the cold sore outbreaks could be diminished before they really have a chance to take hold.

The liquorice lip balm was found to be effective in a double-blind trial, carried out by the Herpes Viruses Association on forty people. It reduced the severity and duration of outbreaks for over 73% of subjects tested and, furthermore, 83% of subjects using the liquorice balm reported experiencing less severe outbreaks than when using their conventional treatments. While using the liquorice lip balm, testers reported that on average their outbreaks were only half their normal length.

The key cold sore fighting ingredient in liquorice is glycyrrhizic acid (GA).  GA specifically targets the genes that are required to maintain the virus in its latent state by interfering with the production of special proteins that feed the infected cells.  Recent research published in the US Journal of Clinical Investigation in March this year has shown that liquorice actually has the ability, in some cases, to eradicate the cold sore virus which lies dormant in between outbreaks.

Marian Nicholson from the Herpes Viruses Association says; “We were aware of the research on liquorice and were interested in carrying out a trial. Liquorice balm performed well with respondents showing a marked reduction in severity and duration of their cold sore outbreaks. In light of this research we are happy to recommend this treatment to our members, especially as its natural yet effective.”

Liquorice Balm can be rubbed into lips as often as necessary and not only could it help reduce cold sore outbreaks, it is also a nourishing balm that helps keep lips well-conditioned and smelling candy-shop sweet.

Liquorice balm is a natural product and is FREE from parabens, perfumes, SLS and MI.

Liquorice Balm costs £7.95 for 30g call: 01794 527433 or visit


Press Release

About Author

Founder of Eclectic Enchantments blog, Erika has also been a beauty writer, fashion writer and Beauty & Accessories Editor for a large online magazine before starting Erisea. Erika lives with her dog, Hendrix and beautiful baby girl. She suffers with Fibromyalgia and CFS, among other illnesses which leaves her housebound much of the time. Her passion is writing.


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