Today we have an interview with beauty innovator, Angela Langford.
Can you introduce yourself to our readers please?
Hi – I’m Angela and I produce a range of food inspired natural & organic skincare
How did you end up in the beauty industry?
It happened quite by (happy) accident. In 2009 I was living and working in Spain and I got made redundant. I wanted to set up my own business and my original plan was to import Spanish food to the UK. I had plenty of time on my hands and wasn’t travelling back to the UK as much as when I was working so couldn’t buy the natural products I usually bought so I just thought “perhaps I could make these products myself” and that’s really how it began. I started by going on a course – just for fun and then I went on another course and another and that’s when I thought it would be really interesting to retrain.
How easy was it to learn everything you needed to learn, to be able to produce your own skincare range?
I think when you want to learn something and have a genuine interest then learning is easy. I have found out quite a lot about myself in the process too – I realise I need to know not just how to do something but the reasons why as well. In addition to the courses and training, I also spent a lot of time researching different ingredients and I continue to do so now. As a result I have selected each ingredient in each product for their own particular properties and the benefits they have on our skin and of course, unlike many brands, I make every batch of every product myself. The other parts of producing your own skincare range are the legal and compliance side of things which can be complex and there are often changes to regulations.
What is the most important thing, in your eyes, when it comes to skincare?
As we are all different and like different things and react differently to things, the most important thing for me is to choose products that are right for you and your skin. Just because something is natural and organic, it doesn’t mean you will necessarily like it or that it will suit you. Trying a product first to make sure it suits you is really important. This is why we offer a tailored sample service which enables our customers to try the products first to make sure they like them and that they suit their skin.
Tell us about A Little Lift and why you love it so much.
A Little Lift is one of my most popular products as it can help to firm, tone and plump up skin that is losing elasticity. It sinks easily into your skin and helps to plump up my skin. It’s very versatile and can be used in the morning under a face oil or moisturiser and again at night. It smells gorgeous too.
What is your daily skincare regime like?
In the morning I cleanse with Sweet Cheeks always in the shower, I use a little Tone Up to help keep my pores clear and then I use A Little Lift followed by Bloom & Glow face oil. Sometimes though I use it with Balancing Act moisturiser. I always have a bottle of Freshen Up with me and during the day I spritz a little over my skin – it really helps to refresh my skin and keep it hydrated.
At night I do a deep cleanse using Clean Sweep and wash off with a muslin cloth (this also removes my eye makeup) and follow with a spritz of Freshen Up and massage in a little Bloom & Glow face oil or some Rest & Regenerate night balm if my skin feels like it needs an extra boost of nourishment. Twice a week I exfoliate with Scrub Up and once a week when I’m in the bath, I like to apply a thin layer of Rest & Regenerate night balm to my face as an intensive nourishing mask. I massage it in to my skin and lie back and relax for 10 minutes and let the restorative ingredients get to work.
If you could give one piece of advice to people reading, what would it be?
Don’t skimp on cleansing – it’s the most important part of a great skin and one that most people spend little time on. It’s a bit like decorating your home: If you want a good finish and you want your new paint to look good for longer, you need to spend a little time and effort preparing the walls for painting or the paint won’t last as long and won’t look as good. Applying creams, serums and oils to skin that hasn’t been cleansed properly will mean they are less effective – and you’re then wasting your money.
What is your favourite skincare ingredient and why?
That’s impossible to answer – there are so many wonderful ingredients that I work with and they all have different properties and benefits. It’s a bit like asking me who is my favourite dog (I have four) – they are all different and I love them all – equally!