BerryClever is a brand new social shopping site for new and expecting parents which aims to make online
shopping more fun and interactive by giving parents the power to discover and choose the perfect parenting
products by reading and sharing honest advice from the people they can trust the most, their friends.
Online shopping has revolutionised our lives and the range of product choices available to parents for their little
ones has never been greater. But with this overwhelming range of choice often comes more questions than
answers, especially for first time parents who are under pressure to buy all sorts of baby essentials that they often
know nothing about. BerryClever’s research found that an incredible 91% of people surveyed admitted that they
had wasted money buying the wrong products for their babies. What’s more 86% of people surveyed wanted their
friend’s recommendations when making purchasing decisions. So where do you start when it comes to choosing
the right products for your baby? That’s where BerryClever comes in.
BerryClever has created a unique online environment, which allows you to connect with existing friends and new
like-minded ones to discover the products they love, regret or simply can’t live without. Kristi Flax and Emma
Kafton, who are both mums themselves, recognise that parents in particular prefer recommendations from people
they know and trust when it comes to buying products for their babies. Because the reviews on BerryClever are
written by friends in your network, you know they have no vested interest in promoting certain products and that
they are just sharing their own honest and experienced views. Emma explains that “the idea is to make online
shopping for your baby feel intuitive rather than the transactional and anonymous experience you get on many
other ecommerce websites. With so much online content being disingenuous, the ability to read information from
people you trust is ever more valuable”.
BerryClever’s reviews, known as ‘tips’, are no longer than 150 characters making them quick to write and read on
mobile devices and ideal for busy mums on the go. As parents overwhelmingly prefer reviews from people they
know, BerryClever’s unique algorithm ranks reviews based on their social profile so they will always be shown the
most relevant products reviewed by their friends and the people they are most similar to first.
Users can also upload Pictips – a product photo review, watch recommended videos from the web and create lists
of favourite or most wanted products for themselves or to share with others. The ability to explore friends’ lists
provides a simple way for experienced parents to help their newly pregnant friends find everything they need for
every stage of their birth and child’s development, from weaning and feeding to potty training, playing and
Not only does BerryClever help parents make the important decisions on what to buy, it also quickly and easily
links directly through to their Amazon account or the retailer’s website to allow them to make the purchase. There
is even a ‘demand a lower price’ feature to help parents, who on average spend £5,000 in the first year of their
child’s life alone, save money on expensive items like buggies and car seats. If a lower price can be found, the user
will be sent an email within 48 hours confirming an offer which they can choose to either accept or decline, with
no hidden small print.
Every feature is intended to make BerryClever a place where shopping can become a fun, social and resourceful
Sign up now and invite your friends to see what they really think of those ‘must-have’ products