Rebellion has become one of the first game developers to partner with the UK’s Department for Digital, Culture, Media and Sport to deliver crucial health messages through their games. The message is a simple one – “STAY HOME. SAVE LIVES.”
This is been rolled out in their games to help stop the spread of the virus and encourage players to stay home. Gaming communities are to stick together by staying at home and not adding to the spread of the virus.
Any influence to stop people going out is welcomed in this climate. The UK statistics for this, show this is a long way from been over.
How its done
The messaging is set to appear in the Playstation 4 Live Areas, Xbox Club news feeds and in their own PC game launchers. Games currently include some of their most popular video games, Sniper Elite 4, Strange Brigade and Zombie Army 4: Dead War.
In Addition to their Video games, they are going to be running advertisements in their renowned comics of 2000AD and Roy of the Rovers. These will run in online form also, featuring Judge Dredd and Roy of the Rovers.
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