Old El Paso has teamed up with Tennis star Sir Andy Murray to help support the launch of it’s newest and most exciting innovation yet. The innovation is the new Old El Paso Tortilla Pockets Kit, the traditional tortilla with a sealed bottom to have a mess free experience. Andy is aiding the launch by tackling the mess free challenge on social media.
#MessFreeChallenge
Andy originally joined the challenge thanks to Nick Kyrgios (Australian Tennis Star) who went through the mess free challenge first. Nick nominated his close friend Andy to help take forward the challenge on a global stage.
Andy Murray, the multiple grand slam and Olympic champion tackled the new mess-free Tortilla Pockets Challenge showing it off via his Instagram (Link) and Twitter, highlighting the product and his tennis ball trickery skills.
To mark the launch and partnership, Andy Murray and Old El Paso will also be donating 20,000 Meal Kits to FareShare to feed UK families in need.
Andy Murray comments:
“The Old El Paso #MessFreeChallenge is a fun initiative, and I’m looking forward to seeing what the tennis world comes up with – my challenge was certainly a lot tougher than Nick’s!?! It was important to me that we were able to give back as part of the challenge, so together we’ve donated 20,000 meal kits to FareShare, which will be distributed to families in need throughout the UK.”
Tortilla Pockets Kit
The Tortilla Pockets Kit is the brand’s biggest innovation. The new super soft, tasty wraps are sealed at the bottom to offer a mess free Mexican mealtime experience. The kit serves four, and contains eight pockets, one salsa pouch and a seasoning mix. RRP £4.
Our Thoughts
We love the idea of the challenge and the charitable actions behind it as well. We love Old El Paso and it range and cannot wait to try the new kit. Less mess is more than welcome.
For More Information
Follow the #MessFreeChallenge at @oldelpasouk
The Old El Paso Tortilla Pockets Kit (RRP £4) is available now in all major supermarkets nationwide
About Fareshare
FareShare is the UK’s largest food redistribution charity, with 25 warehouses across the country. It takes food from the food industry that can’t be sold in shops, either because of packaging errors, a short shelf life or overproduction. That food, which is the same as the food you’d eat at home, is then redistributed through a network of 11,000 frontline organisations, across the UK such as homeless hostels, school breakfast clubs, domestic violence refuges, older people’s lunch clubs, food banks and hospices. FareShare provides enough food to create almost a million meals for vulnerable people every week.
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