Football Manager’s brand new, limited edition football shirt has sold out in a matter of days.  This shirt made to support War Child (the specialist charity for children affected by conflict).

Less than a week of going live, the shirts sold out. They raised almost £30k to help fund War Child life changing work (this even broke last year’s record).  This is the second year of the charity partnership.  This year, Sports interactive released the “FMFC” away football shirt available to purchase and offered fans the opportunity to get one of the 600 limited edition shirts.


FMFC is the Football Manager’s members club, which give the fans of the game the first chance to see:

  • News on the Game and the Studio
  • Feature drops and Gameplay Inspiration

Each Season, they create a home shirt exclusive to club member promotions, then an away shirt they make available for sale with proceeds going to War Child, the shirt’s “Sponsor”.


What They Have Said

Of his partnership with War Child, Miles said: No child has started a war, so children shouldn’t be affected by war. It’s a simple premise, but sadly one that isn’t true. I first became aware of War Child when they were providing psychosocial support for children during the Bosnian war in the 90s. Thirty years later they are providing help in war zones around the world, always finding the most pressing issue to tackle in those zones for children. Whether that be safe spaces for kids to study in Central African Republic and Afghanistan or the plethora of child protection services in Yemen, they have a lean yet powerful team who efficiently raise funds and distribute them in the right way via their local teams and the best local practitioners.

I’ve been able to see their work first hand in both conflict and post conflict zones and it’s truly incredible the difference that they make to children’s lives. I’m so grateful for the work that they do, and honoured that I’ve been involved with them for much of their history as an organisation. It is an honour and a privilege for us at Sports Interactive, and me personally, to be involved in their work – whether it be promoting them as a charity, or with the donations that we are able to give from people buying our games, and our community has been so supportive of this work too”

Rob Williams, CEO of War Child UK said: “We are so lucky to have Miles in our corner. His unrelenting support and hard work has seen significant sums of money raised to fund our vital work around the world, and has put War Child on the map for the gaming industry – resulting in a ground swell of support. We are thrilled to welcome him into the fold as an official Industry Ambassador, as a reflection of our gratitude to his years of passion and energy for our cause. Miles has truly helped us reach more children affected by conflict and give them the chance of a better future”


Our Thoughts

We love this partnership for a good cause.  The shirts are designed well and the away shirt is in the classic football manager purple.

Next Year, we will be looking to get one.   Great game, great shirt.


For More Info 

Featured Photo – Rob Williams CEO of War Child (L) and Miles Jacobson, Studio Director of Sports Interactive (R) – Photo Credit Rob White

Photo and information provided by Premier Communications Games.



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